May 9, 2022
Joseph Wilkins founded ProCreative a marketing agency focused on infomercials, TV commercials, and online video. Previous clients include Google, Linkedin, and McDonalds.
With two decades of experience, hundreds of millions of online views, and over $50 MILLION in tracked sales, Joseph enjoys sharing his simple 8-step process any business can copy to drive immediate online sales.
Introducing Joseph Wilkins
- What problem do you solve?
- He is going to solve the problem of how to take a customer who knows nothing about his business and get them to want to learn more in three minutes or less.
- What three problems do you solve?
- How do I grab the customers' attention?
- What kind of companies are a good fit for what kinds of videos?
- He will list the 8 steps that he takes every project through.
Show Notes:
- Humor gets results.
- Companies that have humans as their targets get results.
- Humor has to be relevant and has to be targeted at the right audience.
- People go onto social media platforms to be entertained so that
will resonate with them better.
- TV types ads won't work on social media.
Joseph's 8 Steps to Funny Sales Videos
- Step 1 - Research
- You've got to do your research before doing anything.
- It's the foundation.
- The first step of research is learning about the consumer and
the first thing you need to do is to listen to your customer.
- Read 100 customer reviews about your product.
- What are the most common reasons that people like and buy your product?
- Don't try to be everything to everyone.
- You've got to do your research before doing anything.
- Step 2 - Brainstorming
- Who is the character for this video, and what's the big problem that we're going to solve?
- Don't worry about getting good ideas.
- Throw out as many bad ideas as possible.
- Step 3 - Scripting
- Bring in a skilled storyteller and writer.
- Create a story arc where someone starts with a big painful problem that your audience can feel.
- Then, have them meet someone who presents a solution to their problem.
- Finally, show how the character's life has been transformed by implementing that solution.
- Step 4 - Add Comedy
- Bring in comedy writers who will add to your existing story and bring it to the next level.
- Step 5 - Production
- Everyone has the ability and the equipment to create a video, but you have to know how to use it.
- When looking for actors, look for who adds to your script.
- Who keeps your attention?
- Ask your applicants back for a live addition.
- How do they react on the spot?
- Step 6 - Editing
- Comedy is all about timing.
- You need a good editor.
- People stop watching videos because they're bored or it's not
relevant to them.
- You have 5 seconds to get someone's attention. Then you have to get it for another 15 seconds. Then again.
- You need to interweave your product information with hooks that keep your audience watching.
- Joseph creates several versions of his videos to meet the needs of certain platforms and situations.
- Step 7 - Testing
- What is your retention curve like? Where are people bouncing?
- Most people bounce when the product is introduced.
- Step 8 - Forget About Viral
- It's not about going viral.
- It's not a one-and-done.
- Keep at it.
- You have to build this funnel, and then fuel it.
Joseph Wilkins' Recharge Round
- What habit do you think has led to success in your life? Joseph is a creature of habit and has a routine and personal time for himself. He says that he writes down his goals and sticks to them every single day.
- If you had one do-over, what would it be? He would have sought advice more and sought a mentorship sooner.
Connect with Joseph:
Joseph's website: funnysalesvideos.com
Get a free ebook from Funny Sales Videos
Learn more about Gary's Mastermind group at goascend.biz/mastermind/