Sep 26, 2022
Rob Ashton is an entrepreneur and former scientist who has had a
life-long fascination with how the things we read and write
influence what we think and do.
He’s been researching the science behind the process of reading
and writing for more than six years. His research runs the gamut of
cognitive and social neuroscience, cognitive and social psychology,
and behavioral and neuroeconomics.
- What problem do you solve?
- How to influence decisions by changing how you write (backed up
- We write all of the time but if
you don't pay attention and realize how your writing is processed,
you may have problems.
- We learn the spoken word before the written word and we learn
it by osmosis. Reading and writing take work and needs to be done
- We have less reserves for emotional control when we read. If
you are emotional, it's best to stop and not reply
- It also takes more brain power to read and write than to
- Don't trust what you think when you first read a message.
- The current emotions you are feeling over a situation can cause
you to misread unrelated items.
- We overestimate how much people will understand what we are
- Rob's best advice is to talk instead of write since speech is
the best form of communication.
- What habit do you think has led to success in your
life? Reading. He consumes a lot of different content to
- If you had one do-over, what would it be?
Don't pay too much attention to what other people think of you and
do go chasing other people's success. Be yourself and do your own
Rob Ashton's website:
Silent Influence Course: influence.robashton.com
Connect with Rob Ashton:
Learn more about Gary's
Mastermind group at goascend.biz/mastermind/
Get your Daily Dose of Positive at SimplePositiveActions.com